HAIRSPRAY的雜誌廣告
過不了兩天又要說說《HAIRSPRAY 戀愛大爆髮》。
在官方"HAIRSPRAY BLOG"的留言區, 發現了在戲院裡把這齣超級傑作看了三次, 原來在世界各地也只是一件平常不過的事而已, 其實已在電影院看了12次、14次的亦有人在。看來自己中的毒仍不算太深。
前兩天中毒網友BEN寫了一篇"Hairspray的trailer及港版海報" , 談了港版那醜陋的宣傳海報及美日兩地所設計的分別......
今天, 當我在"HAIRSPRAY BLOG"閒遊時, 亦發現了兩款很少機會遇上的宣傳廣告, 而設計上是很不俗的。
第一款是在電影業界誌"VARIETY"刊登的Double Spread, 賣點在於《HAIRSPRAY》打破了MUSICAL開畫記錄, 亦刊載了浪潮般好評的節錄......電影已贏得10月頒發Hollywood Awards的年度最佳監製及年度最佳全體演員演出兩獎......這讓我非常期待《HAIRSPRAY》Oscar Campaign時的"For Your Consideration" ad., 應該美輪美奐得不得了。
第二款是年青人雜誌廣告, 賣點放於兩大紅爆青春偶象Zac Efron及Amanda Bynes身上。電影在美國大賣, 最近在澳洲(Musical女神ONJ的老家)/紐西蘭開畫亦大勝《Chicago》破紀錄式的叫座, 這個不得不讚選角方面除了能照顧老中青數代心理生理上的需要外, 能夠以不同形式的宣傳手法在適當渠道大肆宣揚大放異彩, 功労不可抹煞。
《HAIRSPRAY》的香港宣傳負責人, 這一步你們本應可以更好耶....
8 則留言:
Everytime a movie surpasses $100m in box office they'll put a double-spread like that on Variety... I don't know how good Hairspray's HK box office is, but I just didn't think HK audience would care much about some musical from the USA, and about racism.... HK audience, afterall, is fickle and superficial, and our market is so small lor...
ch mak:
細查之下, 發覺雖然有些main market如日本等還未開畫. 但逐一國家去看, 不難發現"HAIRSPRAY"在大部份"非英語系國家"票房慘淡, 就跟其他movie musical一樣命運.
這個世紀唯一能在非英語地區取得票房佳績的movie musical, 基本上只有"The Phantom of the Opera"... 應該是build-in觀眾本已很多的關係吧.
你真係好似中晒毒咁, 講咁耐都仲係講緊Hairspray?! 我一向都好鍾意睇黎類型既電影, 不過今次黎套就真係未有時間去睇... 可惜!!
I, on the other hand, haven't seen (and have not much interest in seeing) the "Phantom" movie yet. Bollywood movies have song, dance, pseudo-sex, and beautiful actors/actresses. I think that's probably the only successful market for musical movies.
As for "Hairspray", maybe it's also the casting? "Chicago" has 3 mega names (Gere, Zeta-Jones, Zellwegger), but besides Efron (popular as of late), this generation of movie viewers are not that familiar with Travolta, and in DRAG? Probably turned off some people and sterotyped the movie as a being too queer. You think?
冇睇過phantom電影版
有一次試聽phantom電影版soundtrack, 聽到有幾個位有少少少走音....
我諗travolta都多人識，但號召力較有限，michelle pfeiffer唔好得佢幾多
其他o個d？知名度唔算好高
casper:
中毒就係中咗毒啦, 不過今個週未沒有去看第四次, 毒性已開始減退啦.. :D
ch mak:
"CHIGAGO"比其他movie musical更能叫座的原因, 除了有一些大粒明星外(其實又不是很大的, 因為Gere, Zeta-Jones, Zellweger單槍匹馬都不是票房保證), 還有當年上映其間, 剛好是OSCAR SEASON, 剛攞獎呢下勁嘛....
BEN:
"phantom"電影版, 我真的覺麻麻, 沒有太大感覺....
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